New Land Rovers Will Have AI from NVIDIA that Can be Updated Over Time

Range Rover Evoque SoCal
Range Rover Evoque | Photo Credit: Land Rover USA

Jaguar Land Rover and NVIDIA are jointly developing and delivering next-generation automated driving systems and AI-enabled services.

Starting in 2025, all new Land Rover and Jaguar vehicles will be built on the NVIDIA DRIVE™ software—defined platform—from the cloud, built on NVIDIA data center solutions, to the car, powered by NVIDIA DRIVE Orin™, according to Nvidia. Jaguar and Land Rover vehicles will continuously improve through over-the-air updates, serving customers with AI-based safety systems, automated driving capabilities, and digital services, according to the AI company.

2023 Range Rover
Jaguar Land Rover CEO says “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our Reimagine strategy…” about the NVIDIA Partnership | Photo credit: Land Rover USA

The Nvidia chip is designed to handle all artificial intelligence features, including self-driving capability and other AI-enabled services and experiences that are currently in the works.

Jaguar Land Rover has been developing self-driving features for years, including in off-road environments, but was yet to announce any for its production vehicles. 

It’s thought the automaker plans to initially offer a system ranked at Level 3 on the SAE scale of self-driving capability

Simply put, this means a vehicle can handle some situations without the driver monitoring, most likely limited highway driving. But it would still need the driver to be alert and ready to take back control at any moment.

Land Rover and NVIDIA
The system will provide AI capabilities such as monitoring of the driver and passengers, as well as enhanced visualization of the surroundings of the vehicle. | Photo credit: Car and Driver

A fun read: Literally the Royalty of SUVs: The Land Rover Defender is the Vehicle Queen Elizabeth Couldn’t Live Without.

The new Land Rover and Nvidia partnership will also mean that Jaguar Land Rover uses Nvidia systems for machine learning (also referred to as deep learning). This will help improve all AI features over time.

Such improvements can then be delivered as over-the-air updates throughout the life of the vehicle, Jaguar Land Rover said.

Land Rover and NVIDIA
Anticipate the integration of NVIDIA AI to enable next-level safety measures and distinctive digital services that align with the brand’s identity. | Photo credit: Land Rover USA

As cars become increasingly defined by software – autonomous driving, apps, infotainment, connectivity, etc. – you, the customer, can expect to see see more automakers creating Silicon Valley partnerships such as this one.

Working with a Silicon Valley company means gaining access to the world’s best software engineers. And it’s an important step because today’s consumers expect the latest in-car experiences.

Jaguar Land Rover will use NVIDIA’s Hyperion 8 platform. The system will power autonomous and driver assistance systems and will render a visualization of the vehicle’s environment.

2023 Range Rover
The Range Rover’s minimalist approach eschews extraneous elements, giving rise to a shape that exudes awe-inspiring contemporary appeal. | Photo credit: Car and Driver

Jaguar is among the earliest automakers planning to go all-electric, most likely by 2025.

Those electric vehicles will be powered by Land Rover and NVIDIA partnership computers.

Jaguar will also use NVIDIA AI and engineers throughout the development process for new vehicles. 

NVIDIA will provide data center usage for neural net training of autonomous driving systems and for collaborative development and simulations through their Omniverse platform.

2023 Range Rover
With a legacy of trailblazing innovation, Range Rover persists in redefining the benchmarks for accuracy and excellence. | Photo credit: Land Rover USA

Related: 2024 Range Rover EV

The DRIVE Hyperion platform uses NVIDIA’s DRIVE Orin processor, capable of well over 200 trillion operations per second, which they say significantly outperforms Tesla’s FSD computer. Of course, 2025 is 3 years from now, so we expect to see updates to both of these computer systems by then.

NVIDIA says their Hyperion platform is “software-defined,” reflecting our modern reality of continuously upgradeable devices. The system is capable of over-the-air updates, which has become a favorite feature for electric car owners with access to it. It also helps automakers in that certain recalls and fixes can be done without having to schedule costly dealership visits for every owner.

Land Rover and NVIDIA
Range Rover’s technology is crafted to simplify your life, ranging from a plethora of driving aids to the lauded Pivi Pro16 infotainment system. | Photo credit: Car and Driver

The Land Rover and NVIDIA partnership is going to catapult the luxury brand to unparalleled standards. Shop our latest inventory at Land Rover Rancho Mirage.

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